Purpose:
The purpose of @Vent is for users to share pictures and videos of events they host and attend. They are already platforms available what accomplishes the same objective however, @Vent is more private and has a better user experience. This should gain more users and a high user interaction. For example, Amy is getting married to Jake. For the last 20 years it has been quite common for people to get given disposable camera at weddings which isn't very cost effective and not everyone gets to see the photos. Amy and Jake’s wedding planner has heard that there’s a new cost effective way and easier way to get guest at the weeding to share videos and pictures that everyone after can go back and look at.
Content:
@Vent has the option for users to post videos and pictures. These go into events that users can create and join. After that the content is purely down to the user, they share what they want from there events. However they are restrictions, to cover our self from any legal threats these are; violent, nude, partially nude, discriminatory, unlawful, infringing , hateful, pornographic or sexually suggestive photos/videos (this is covered in our terms and condition).
Target Audience:
I would say @Vent’s primary target audience is females aged 25-65 who fall under the NRS Social Grade of ABC1. I’ll call these “@Vent Ambassadors”, as these will be the users who set up the events and get there friends who will be a similar or if not exact target audience. The design and user flow of the social media will be tweaked and changed so that @Vent Ambassadors have a good user experience and will keep using @Vent. We will have a V.I.P membership what is allows that user to have more people to be in a event, have a personalised event and removal of in sponsored posts.
Production Plans
Posible Revenue Streams:
My streams of revenue will come through sponsored posts, also in-app purchase of a V.I.P membership and guest passes. These streams should be all profitable and unitised to the best ability, by not forcing the user to pay rather making the user wanting to pay. From the three sources of revenue sponsored post will make the most profit, this is because the user will not have to pay for it.
Pages will link with simple icons, pages will divided in to sections; Feed, Camera and Profile. Sections will be shown in the bottom nav bar, when on a section this will change the colour of the icon for the sections. This will allow the user to easily navigate through the app.
Legal and Ethical
Anything underling and ethical will be covered in the Terms and Conditions of service. For example if someone post copy righted material, @Vent will not be held responsible as covered info the T&C's. A company to avoid breaking laws we will make everything ourselves and copyright that material. One ethical point that has been brought to my attention is pornography, as events are private we won't be able to rely on user's reporting content. Because of this we will have to create bots what reconize said content and delete it.
Budget
My budget for this project is £150,000
As the applications has the large amounts of programming I will have to employ a team of programers, this could range from £5,000 - £15,000 a month. From my experience going with the overseas option can cause problems and investors prefer programming what has been done inland. For this reason Programming will cost £15,000 a month for 6 months this will cost £90,000 in total this also means i won't have to pay for softwear. Server can cost around £20,00 a month, however Pulsant and sever company have a option for start-ups. This means servers will cost £6,500, we will only need a month as we need to integrate the app with severs before going live. The cost from layers will be around £30,000 this will cover all creation of legal documents and copyright. I will be producing all graphic design myself so this won't cost anything.
Intotal the cost will be £126,500 this allows £23,500 for unexpected costs.
Lunch Date
Our launch date is the 1st of August 2017.
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