A) Advertising:
Facebook work though impressions, "impressions" mean the what people have seen and also how they have reacted. When setting up a advert Facebook tell the user how many impressions they will get with their daily budget. This means if you spend more you will get more impressions,
B) Viral Marketing
For adverts or "Sponsored Posts" as Facebook calls them, require the user to use a photo and video as well as a text and link(optional). Sponsored Post just look link any other other they just have Sponsored Post wrote on them. This is more effective because people are more likely to look at them because it looks like any other post on the feed.
65% of views the occur on Facebook come from mobile devises, so their mobile development team take you into a another feed when watching a video, Facebook spread Sponsored Videos though this feed, this is so user might watch them buy accident. As video play from to another
C) Product & service Reviews
